Kynetx was started in the fall of 2007 by two of the internet’s premiere geeks, Phil Windley and Steve Fulling. 

Our mission is ‘Turning Shoppers Into Customers’. To accomplish this, we provide online merchants with easy to use tools and services that give them the ability to merchandise in real-time to shoppers according to the shopper’s individual context without changing their existing ecommerce toolset. Shoppers get a better shopping experience without sacrificing their privacy.

Shopper’s have desire.  Merchant’s want an opportunity to satisfy that desire.  Kynetx helps them meet.

Utilizing our secure, proprietary, permission-based context management tools, Kynetx turns shoppers into customers.

The company has built its foundation on a proprietary rules language referred to as KRL.  The KRL translates user context into action.  Context is both implicit (private, but assumed) and explicit (permission-based and shared).  We choose to focus our current product set on ecommerce context because that is where our experience lies.  However, the KRL and the context management engine are flexible and scalable enough to be applied to a variety of verticals and functions.  Our product roadmap reflects these functions and verticals.